Liv100

Liv100 is a daily nutrition drink for adults over 45, sold on subscription by Outliv Limited in London. You stir two scoops of a mixed berry and hibiscus powder into cold water once a day, and the brand says each serving packs in more than 100 ingredients across seven “complexes” covering gut and immunity, energy, bones and mobility, brain function, heart and circulation, skin, hair, nails and vision, and absorption. It is a food supplement, it is vegan, and it is made in the UK. It also costs £119 a month, which makes it one of the most expensive drinks of its kind we list. Our news story on the Liv100 launch and founders offer covers the launch maths, and the verdict below tells you who we think it suits.

Liv100 price and plans

That works out at about £3.97 a serving on the monthly plan and £3.30 on the quarterly plan. The brand states the subscription terms save 20% and 34% against the £149 one-off price. Prices include VAT and delivery to UK mainland addresses only.

The founding member offer

At launch Liv100 is giving the first 100 monthly subscribers a founding rate of £59.50 a month for their first three months, plus a welcome pack with a shaker, spoon and storage tin worth £45 in month two. After the three months you choose between the £119 monthly plan and the £99 quarterly plan. It is one per person, it applies to the monthly plan only, it cannot be combined with a referral code, and it closes when the 100 places are gone or the brand’s stated deadline passes. It is a sensible way to try the drink at roughly half price, but treat it as a launch offer rather than the normal price, and check the Liv100 site to see whether it is still open.

What is in a Liv100 pouch

Each pouch holds 30 servings. A serving is two scoops (22g) mixed into 250 to 350ml of cold water, ideally after a breakfast that contains some healthy fat. The brand suggests starting with one scoop for the first few days and building up to two, and warns that loose stools or gas are possible while your body adjusts. The flavour is mixed berry and hibiscus, sweetened with Reb M, a stevia extract.

The headline claim is “more than 100 ingredients”, but read the label detail: there are 51 ingredients and blends on the label, and four of those are blends that contain several ingredients each, one of which is a fermented blend of 44 plants. The brand says more than seven in ten of the 51 reach the amount used in human research or the relevant reference intake. Doses it publishes include:

• 3,000mg of creatine
• 300mg of nicotinamide riboside
• 2,000mg of taurine
• 10mg of lutein with 2mg of zeaxanthin
• 500µg of vitamin B12
• 2,000 IU of vitamin D3

It is free from the 14 major allergens, but it does contain vitamin K, so anyone on warfarin should speak to their GP first. The brand says it will publish its own evidence ratings for each ingredient when its full website launches. We could not read them when we wrote this, so we are not making any claims about what the drink does for your health.

A note on health claims

Liv100 says it only uses authorised health claim wording, with numbered footnotes on its site. For example, the creatine claim applies only to adults over 55 who do regular resistance training. A food supplement is not a medicine, and no powder replaces a varied diet. The drink is for adults only, is not recommended for people who are pregnant or breastfeeding, and the brand advises talking to your GP first if you take medication, have kidney disease or take warfarin. Do not take more than two scoops a day.

About Liv100

Liv100 is made by Outliv Limited, a company registered in London (company number 16701589). The brand was founded by a man called Phil, who says he woke up at 47 with his fingers locked and tests ruled out autoimmune disease, and it works with a formulating scientist, Dr Jenna Jamal, who holds an Oxford chemistry degree and an Imperial College PhD. Local press has named the founder as Phil Brown of Nailsworth in Gloucestershire. Liv100 delivers across UK mainland addresses by Royal Mail, and you can contact the team at [email protected].

How to cancel, pause and get your money back

You can pause, skip or change your subscription at any time, and Liv100 emails a reminder five days before each renewal. To stop the next payment you need to cancel at least 48 hours before the renewal date, either from your account or by email. The brand promises 30 days’ notice of any price change. There is also a 30-day money-back guarantee, but it covers the first order only, once per customer or household, claiming it cancels your subscription, and you pay the return postage. The pouch can be opened. Separately, you have the usual 14-day statutory right to cancel for a sealed pouch.

Is Liv100 worth it?

Our honest view: at £119 a month, Liv100 is expensive, and you should only pay it if you want what is actually in the pouch. For comparison, at the last time we checked, the well-known all-in-one drinks IM8 and AG1 were listed at around £89 and £79 a month on subscription, and ordinary greens and nutrition powders from other UK brands sit between roughly £20 and £50 a month. The brand’s own answer is that you would otherwise have to buy a longevity formula plus creatine, hyaluronic acid and an eye supplement separately, and on its own comparison (using IM8’s dearer longevity range) that comes to £251.79. That sum only works if you would genuinely buy all of those things. Most people would not, and a good multivitamin plus a cheap tub of creatine would cost far less than £119.

The doses are real and some of them are higher than you find in a typical powder, and the brand is more open than most about its limits, so we do not think Liv100 is a gimmick. But it is also a new product with no independent reviews yet, evidence ratings that are still to be published, and a headline ingredient count that sounds bigger than the 51 items on the label. We think it is best bought on the founding offer or the quarterly plan, and best judged by the first-order guarantee before you commit for longer.

Pros

• Published doses for the main ingredients, including 3,000mg of creatine
• Vegan, free from the 14 major allergens, and made in the UK
• Delivery and VAT are included in the price
• Pause, skip or change at any time, with a 30-day money-back guarantee on the first order
• The quarterly plan and the founding offer bring the price down

Cons

• £119 a month is well above rival all-in-one drinks and ordinary powders
• “More than 100 ingredients” is 51 label items once you look closely
• New brand with no independent reviews and no published evidence ratings yet
• The guarantee covers only the first order, and you pay for the return
• Cancelling needs at least 48 hours’ notice, and the vitamin K and kidney warnings rule it out for some people

Best alternatives to Liv100

• Huel: recurring nutrition drinks and food from a big UK brand, at a much lower price.
• Feel Multivitamin: a monthly multivitamin subscription if you want a simpler daily supplement.
• Personalised co. Vitamins: supplements picked around your own needs.
• FutureYou Cambridge: another supplement subscription at a much lower monthly price.
• Healthy Metal: a magnesium drink aimed at better sleep.

For more, browse our drinks subscription boxes.

Liv100 FAQ

How much does Liv100 cost?

It is £119 a month on the monthly plan, £99 a month if you pay £297 every three months, and £149 for a single one-off pouch. UK mainland delivery and VAT are included.

What is in Liv100?

The brand says it has more than 100 ingredients, made up of 51 ingredients and blends on the label, grouped into seven complexes. Doses include 3,000mg of creatine, 300mg of nicotinamide riboside and 2,000mg of taurine.

How do you take Liv100?

Mix two scoops (22g) into 250 to 350ml of cold water once a day, ideally after a breakfast that includes some healthy fat. Start with one scoop for the first few days if you like.

What does Liv100 taste like?

The only flavour is mixed berry and hibiscus, sweetened with Reb M.

Can you cancel Liv100 at any time?

You can pause, skip or cancel, but to stop the next payment you need to cancel at least 48 hours before your renewal date. A reminder email is sent five days before each renewal.

Is there a money-back guarantee?

Yes, for 30 days on your first order only, once per customer or household. You pay the return postage and claiming it cancels the subscription.

Is Liv100 safe for everyone?

No. It is for adults only and not for people who are pregnant or breastfeeding. Speak to your GP first if you take medication, have kidney disease or take warfarin, because it contains vitamin K.

Where is Liv100 based and who delivers it?

Liv100 is made by Outliv Limited in London and delivered by Royal Mail to UK mainland addresses.