Liv100 costs £119 a month for a 103-ingredient drink, with 100 founders paying £59.50

Liv100 is a new daily nutrition and longevity drink for adults over 45, and its first 100 monthly subscribers pay £59.50 a month for three months, half the £119 normal price. The brand, which Stroud press says was founded by Nailsworth entrepreneur Phil Brown with chemist Dr Jenna Jamal, claims 103 ingredients in one 22g serving, a figure that counts the components of its blends (the label lists 51). Founding orders open at 10am on Monday 9 November 2026 and the offer ends when 100 subscriptions are placed.

Liv100: the drink that wants to replace a shelf of supplements

The brand tells its story through a co-founder who, at 47, woke one morning with locked fingers and spent six months in tests that ruled out autoimmune disease without finding a cause. A former chief executive of an international not-for-profit organisation, he then set out to build the product he could not buy, with Dr Jenna Jamal, who has a first-class chemistry degree from Oxford and a PhD in organic chemistry from Imperial College London. The brand site gives only his first name, Phil. Stroud News, which reported the launch on 21 October 2026, identifies him as Phil Brown of Nailsworth and says he wants the first 100 members to come from Stroud.

The pitch is simple: one daily drink instead of a nutrition powder, a longevity formula and several top-ups. The brand’s Liv100 page describes seven complexes covering gut health, energy, strength and bones, brain, heart, skin and vision, and absorption. You mix two scoops (22g) into 250 to 350ml of cold water, and the flavour is mixed berry and hibiscus. It is vegan and free from the 14 major allergens, according to the brand.

How much does Liv100 cost, and how does the founder offer work?

On 30 October 2026, the official page lists three prices:

• Monthly plan: £119 a month.
• Quarterly plan: £99 a month, paid as £297 every three months.
• One-off purchase: £149.

The founder offer works like this, according to the brand’s terms:

• Sign up for free before 8 November. No card details are taken and signing up does not reserve the price.
• Founding orders open at 10am on Monday 9 November, and your link arrives by email at that time.
• The first 100 monthly subscriptions get their first three months at £59.50 a month, plus a welcome pack (shaker, tin and spoon, stated worth £45) that follows in month two.
• The offer closes once 100 places are taken, or at 10pm on Wednesday 11 November.
• After three months you choose between £119 a month or £99 a month paid quarterly (£297 every three months).
• You can cancel through your account or by email, but to stop the next payment you need to cancel at least 48 hours before your renewal date. The brand emails a reminder 5 days before each renewal.
• Deliveries come every 30 days unless you change them, which means roughly 12 payments a year on the monthly plan.

Source: Liv100

What we think: is £119 a month a sensible price?

Our take is that the price is easier to defend than the label count. Liv100 compares itself with a stack of IM8 Daily Ultimate Essentials Pro (£89 a month), IM8 Daily Ultimate Longevity (£119) and three top-ups, which it totals at £251.79 a month using prices dated 24 September 2026. That is the brand’s own comparison, and it only works if you would really buy all of those products. If you only want a daily nutrition drink, £119 is more than the £89 the brand lists for IM8’s version alone.

The headline number needs a footnote too. The label lists 51 ingredients and blends. The brand gets to 103 by counting what is inside four of those blends, including a fermented-plant blend with 44 plants, so it is a count of components rather than 103 separate lines on the label. It also says more than 7 in 10 of the 51 reach the amount used in human research. We have not tested the drink, and Liv100 is a food supplement, not a medicine. The brand says it will publish its evidence ratings when its full website launches, so read them before you pay.

It will suit you if you are over 45, already spend a similar amount on supplements and like the idea of a single scoop. If instead you want to try before you commit, the 30-day money-back guarantee helps, but read its limits. It covers your first order only, once per household, you pay the return postage and it is not refunded, and claiming it ends your subscription. The founder price also only covers a monthly subscription, so you would be paying £59.50 for the first month. Check the warnings on the page before ordering if you take medication, have kidney disease, are pregnant or breastfeeding.

Looking for other things to drink on subscription? See our pick of drinks subscription boxes.

Price and subscription: the essentials

• Price: £119 a month, £99 a month paid quarterly (£297 every three months), or £149 one-off.
• Founder offer: £59.50 a month for three months for the first 100 monthly subscriptions, then £119 a month or £99 a month paid quarterly.
• First year as a founder: staying on the monthly plan after the offer, £178.50 for three months plus £1,071 for nine months, £1,249.50 in total. Moving to the quarterly plan after three months, £178.50 plus £891 for three quarters, £1,069.50. Both are before any extras. Without the offer, a year costs £1,428 on the monthly plan or £1,188 on the quarterly plan.
• Delivery: every 30 days unless you change it, so about 12 payments a year. Royal Mail delivers, and delivery times start from dispatch.
• Dates: sign up before 8 November; orders open at 10am on 9 November and close once 100 are placed or at 10pm on 11 November.
• Dispatch: orders are normally processed within 1 to 2 working days (later if placed after 3pm or at the weekend), then Royal Mail transit, according to the brand’s shipping policy. Subscription orders are dispatched on the renewal date.
• Guarantee: 30-day money-back guarantee on your first order only, once per household. You pay return postage, and claiming ends your subscription.
• Cancelling: through your account or by email, at least 48 hours before the renewal date to stop the next payment.
• Prices checked: 30 October 2026 on liv100.co.uk.

You can sign up for first access on the Liv100 website.