The M&S Beauty Advent Calendar 2026 goes on general sale on Tuesday 13 October 2026 at £75, with a stated worth of over £450. M&S says it holds 25 products, “more full-sized favourites than ever before”, from Estée Lauder, Clinique, Benefit, Color Wow, ESPA, Aveda and more. Here is the full list published by M&S, our value maths and our verdict before launch day.
A striped pink box, and a general launch on 13 October
This year’s box is pink and burgundy striped, with “You look amazing!” written inside the lid. Sparks members had first access before the official launch, and everyone else can buy it from 13 October 2026, according to M&S. M&S calls it “bigger and better than ever”, and the brand line-up mixes department store names (Estée Lauder, Clinique, Benefit, Aveda) with newer brands such as Formula, ICONIC London, Sweed and Hello Sunday.
What is inside the M&S beauty advent calendar 2026?
Full size (according to M&S):
- Estée Lauder: Double Wear primer.
- Benefit: BADgal Bounce mascara.
- bareMinerals: Blonzer.
- The Organic Pharmacy: serum (the hyaluronic acid serum shown in the M&S photos).
- Formula: Ultra Peptide Night Cream.
- ICONIC London: Glazing Gloss.
- Sweed: Le Lipstick.
- Nails Inc: Topless polish in Dakota.
- Bloom and Blossom: lip balm.
- Hello Sunday: The One For Your Hands (SPF 30 hand cream).
Minis and travel sizes:
- Clinique: All About Eyes Rich eye cream, 5ml.
- Color Wow: Money Mist, 50ml.
- ESPA: Tri-Active Smooth and Firm Body Butter, 75ml.
- Pai: Light Work Rosehip Cleansing Oil, 28ml.
- PRAI: Ageless Throat and Décolletage Serum, 30ml.
- Philip Kingsley: Elasticizer, 40ml.
- Aveda: Rosemary Mint shampoo, 50ml, and conditioner, 50ml.
- Hair by Sam McKnight: Happy Endings balm, 30ml.
- ICONIC London: Prep Set Blur, 30ml.
- Floral Street: Ylang Ylang Espresso, 10ml.
- Discover: Pink Pepper eau de parfum and Midnight Blossom eau de parfum.
- Cowshed: Indulge Bath and Shower Gel, 100ml.
- This Works: Deep Sleep Body Whip, 100ml.
- &Sleep: Cloud Nine pillow mist, 50ml.
Source: M&S (“Introducing the M&S Beauty Advent Calendar 2026”, published 6 October 2026, checked on 9 October 2026).
Worth knowing: M&S says “25 products”, but its own list names 26 items (the two Discover perfumes are listed separately), and 10 of them are marked full size. We could not get a value for each product from M&S, so we cannot check the “over £450” figure ourselves.
What we think
At £75 for 25 doors, you pay £3 a day, which makes it one of the cheapest big-brand beauty calendars this year. For comparison, the LOOKFANTASTIC advent calendar 2026 costs £120 for 27 products (19 full size), or £4.80 a day.
The good: the Estée Lauder Double Wear primer, the Benefit mascara and the bareMinerals Blonzer are products people genuinely buy at full price, and the hair care (Color Wow, Philip Kingsley, Aveda, Sam McKnight) is a strong mix for a £75 calendar. The less good: only 10 full sizes out of 26 items, and several drawers are small sizes of body care and sleep products (pillow mist, body whip, shower gel) that are nice rather than exciting.
Our verdict: a solid, good-value starter calendar, especially if you like make-up basics and hair care. If you want more full sizes for your money, LOOKFANTASTIC gives you nearly twice as many for £45 more.
Who is it for?
It will suit you if you want a well-known, affordable calendar or a gift under £100, with recognisable names in every category. If instead you want luxury skincare, look at the Harvey Nichols beauty advent calendar 2026 (£250) or other calendars in our guide.
More advent calendars to compare
Before you buy, compare it with our LOOKFANTASTIC advent calendar 2026 review and our Harvey Nichols advent calendar 2026 review, and browse our guide to the best beauty advent calendars in the UK. Buying for him? Our men’s advent calendar guide has more ideas.
Price and availability: the essentials
- Price: £75 (one-off purchase).
- Contents: 25 products according to M&S (26 items in its list), 10 marked full size, stated worth over £450.
- On sale: general launch on Tuesday 13 October 2026, according to M&S; Sparks members had early access.
- Qualifying spend: the M&S page we checked does not mention one. We will confirm on launch day.
Want one? Find it on M&S from 13 October, or browse our pick of beauty boxes.
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