AG1

AG1, the drink formerly sold as Athletic Greens, is a daily greens powder that packs more than 70 vitamins, minerals, plant extracts and bacterial cultures into one scoop. In the UK it costs £79 every 30 days on a monthly subscription, £199 every 90 days on the quarterly plan, or £97 for a single pouch, so a year of AG1 runs to roughly £800 to £960. Our verdict in short: a well made, rigorously tested all-in-one that is genuinely convenient, but it is very expensive for what is essentially a premium multivitamin with extras. It suits people who value one simple habit over cost; if you are on a budget, a basic multivitamin and a balanced diet will get you most of the way for a fraction of the price.

AG1 at a glance

What is AG1?

AG1 is a powdered daily supplement you mix with cold water and drink, usually first thing in the morning. It started life in 2010 as Athletic Greens and rebranded to AG1, with the website moving from athleticgreens.com to drinkag1.com. The brand calls it “foundational nutrition”: rather than a single vitamin, it is meant to cover a broad base of nutrients in one go.

You will have seen the marketing. AG1 has spent heavily on podcast sponsorships and ambassadors, and its UK pages feature Lewis Hamilton, Hugh Jackman, England rugby captain Maro Itoje and the doctor and broadcaster Rangan Chatterjee. That reach explains why so many people search for it, and also why it attracts so much scepticism.

What is inside AG1?

Each 12g scoop contains, among other things:

• Vitamins, often in large amounts: 420mg of vitamin C (525% of the daily reference value), 200µg of vitamin B12 (8,000%), plus the other B vitamins, vitamin A and vitamin E.
• Minerals including 14mg of zinc, selenium, magnesium, copper, chromium and calcium.
• Bacterial cultures: the upgraded formula has five clinically studied strains, including Lactobacillus rhamnosus GG and Bifidobacterium lactis HN019.
• Plant ingredients such as spirulina, wheatgrass, barley leaf, ashwagandha, reishi and shiitake mushroom powders, plus fibre and coenzyme Q10.

Two things are missing on purpose. There is no vitamin D, because it is fat soluble and absorbs better in oil, and no omega-3. AG1 sells both separately, which nudges the real cost up if you want the full routine.

The powder is vegan and free from dairy, gluten, lactose, egg, peanuts and artificial sweeteners. It is not intended for under 18s, or for pregnant or breastfeeding women, and anyone on prescription medication should check with their doctor first. One scoop has about 39 calories.

How much does AG1 really cost?

AG1 regularly runs launch offers on the first quarterly delivery, with a free welcome kit (shaker, canister, Travel Packs, vitamin D3+K2 drops). They are nice, but judge AG1 on the renewal price, because that is what you will pay from the second delivery onwards. AG1 says it will give at least 30 days’ notice of any price increase during your subscription.

Is it good value? AG1 argues that one scoop replaces a multivitamin, probiotic, greens powder, B complex and vitamin C, and that buying those separately would cost more. That holds only if you would genuinely take all of them. Most people would not, and a supermarket multivitamin costs a few pence a day. You are paying for convenience, taste, testing standards and the brand.

How AG1 works

Mix one scoop with 250 to 350ml of cold water, shake and drink. AG1 recommends no more than one scoop a day, and most people take it in the morning. Keep the opened pouch in the fridge. AG1 describes the taste as pineapple and vanilla; whether you like it is personal, which is one more reason to start on a plan you can cancel easily.

On subscription, a new pouch (or three, on the quarterly plan) arrives automatically. From the member portal you can change your delivery date or frequency, add products to your next order, update your address and payment details, pause or cancel.

Delivery

Subscriptions ship free within the UK. One-off orders carry a delivery charge shown at checkout. AG1’s terms describe delivery times as good faith estimates, and you can track your order from your account.

Skipping and cancelling AG1

The subscription runs indefinitely until you cancel, and you can cancel at any time with no minimum term. The key detail: to avoid being charged again, cancel before the last day of your current billing period. You can manage this in the member portal, or contact AG1’s UK team at [email protected] or on +44 20 3004 2658.

The 30 day money-back guarantee covers your first order only, once per customer. You email support, return what is left with tracking, and pay the return postage yourself. Special promotions and trial offers are excluded, so check whether the deal you signed up on qualifies. Separately, your 14 day statutory right to cancel ends once you break the seal, for hygiene reasons.

What makes AG1 different?

Two things set it apart from cheaper greens powders. First, testing: AG1 is certified by Informed Choice and the Cologne List, two programmes that screen supplements for substances banned in sport, and every batch is tested for heavy metals, microbes and contaminants. That makes it a safer bet for athletes than an unknown brand from a marketplace.

Second, research. AG1 points to four clinical trials on its own formula, covering nutrient levels in the blood, gut bacteria and absorption. They are small (16 to 105 healthy adults) and were run on AG1’s product, so read them as encouraging rather than conclusive.

Alternatives to AG1

• Verve sells Transparent Greens on subscription at £30 for a 14-pack: a similar per-serving cost to AG1, from a UK brand.
• Vitl offers the Essential One capsule at £24.95 or personalised vitamin packs at £39.95 every 28 days: a third to half of AG1’s price.
• myvitamins has a gummies subscription box from £17.99 a month, if you mostly want a multivitamin.
• Symprove is the one to look at if gut health is your real reason for buying AG1: £49.99 every four weeks.

Our verdict on AG1

AG1 is a well formulated, carefully tested product with fair subscription terms: no minimum term, free delivery, a first-order guarantee and price rise notice. It tastes decent and it is easy. The problem is price. At around £80 a month on the monthly plan, it is one of the most expensive daily supplements in the UK, and much of what it delivers you could get from food and a cheap multivitamin.

If you already spend that much on separate supplements, or you are an athlete who needs certified products, AG1 can make sense, ideally on the quarterly plan. If you are simply curious, try it with the money-back guarantee in mind and decide within 30 days. We have not tested AG1 ourselves; this profile is based on AG1’s official UK pages and terms.