Verve’s Black Friday takes 35% off a first subscription, with a free £30 mystery gift

Verve is a UK supplements brand, founded by Oliver Cookson, selling creatine, electrolytes and greens, among other products, on vavaverve.com. Its official Black Friday sale runs from 11 November until 23:59 on Monday 30 November 2026. The brand’s standing Subscribe and Save discount is 20%. For Black Friday, the first subscription order is 35% off the one-time price, with a free £30 mystery gift when that first subscription order is £60 or more after the Black Friday pricing. Buy once instead, and the same page takes 25% off.

No code is required. The official terms say other codes and points cannot be combined with the sale, and that the mystery gift is limited to one per customer. You can skip, pause, swap or cancel a subscription from your account.

What does the Verve Black Friday offer include?

The official Black Friday page splits the sale into a subscription path and a one-off path. Subscribe and the first order is 35% off the one-time price. Spend £60 or more on that first discounted subscription order, excluding delivery, and Verve adds the £30 mystery gift. Buy without a subscription and the discount is 25% off.

The standing Subscribe and Save discount on the site is 20%, so the 35% first-order Black Friday rate is a deeper, time-limited cut. After that first delivery, the official page says you go back to your normal subscription price, which is the 20% Subscribe and Save rate shown on each product, unless your own checkout says otherwise.

Delivery terms on the official page are:

• Free UK delivery over £40, or over £30 on a subscription
• From 23 November, free delivery on every order of £30 or more, plus a free glass bottle

There is also a short trial window: a Performance Bundle 7-day trial at £1.99, running from 16 to 23 November, which then continues as a standard Performance Bundle subscription unless you cancel. That trial is separate from the 35% first-subscription offer, so read the trial terms at checkout if that is the route you want.

What should you know before you subscribe?

Verve’s range includes Everyday Greens, creatine, electrolytes, a Performance Bundle and products such as Longevity NMN. This article is about the published sale, not about any health effect of those products. If you already take supplements, the useful test is whether a first discounted order, with or without the £60 gift threshold, is cheaper than buying the same items once at 25% off.

The £30 mystery gift is only on first subscription orders of £60 or more after the Black Friday prices have been applied, and it excludes delivery. Build the basket at the discounted rates, then see whether you have crossed £60 before you assume the gift will be added. The official page does not publish what is inside the gift, so treat it as a bonus rather than a known product.

The official terms allow you to skip, pause, swap or cancel from your account, which is the practical way to use the 35% first order without being tied in. Other codes and loyalty points cannot be stacked on top of this sale.

Our take

35% off a first subscription, and a £30 gift once the discounted order reaches £60, is a clear Black Friday structure, and it is already live rather than waiting until 27 November. The 25% one-off rate is the simpler option if you do not want a recurring delivery. The £1.99 Performance Bundle trial, from 16 November, is worth reading carefully, because it rolls into a standard subscription if you do not cancel.

The caution is the same as any supplements subscription: only start a plan for products you already intended to take, check the live checkout against the published 35% and £60 thresholds, and set a reminder if you only wanted the first discounted order. The official end point is 23:59 on 30 November 2026.

Price and offer: the essentials

• First subscription order: 35% off the one-time price
• One-off purchases: 25% off
• Mystery gift: free £30 gift on a first subscription order of £60 or more after Black Friday pricing, excluding delivery, one per customer
• Everyday subscribe and save: 20%
• Performance Bundle trial: £1.99 for seven days, from 16 to 23 November 2026, then a standard Performance Bundle subscription unless you cancel
• Delivery: free in the UK over £40, or over £30 on a subscription; from 23 November, free on every order of £30 or more, plus a free glass bottle
• Sale dates: 11 November to 23:59 on Monday 30 November 2026
• No code; other codes and points cannot be combined
• Skip, pause, swap or cancel from your account
• Prices and terms checked: 13 November 2026 on vavaverve.com

See the official Verve Black Friday sale.