WellPaws’ £29.99 Calming Care syrup leads a range where 70% of direct customers subscribe

WellPaws, a Manchester pet supplement brand, sells four syrups and four chewables for dogs and cats, and its direct shop is built around a subscription. On 10 November 2026, the official product pages price the syrups, including Calming Care, at £29.99 as a one-off, or £15 for each of the first two Subscribe and Save deliveries, then £20.99 after that. The company has said 70% of its direct-to-consumer customers subscribe.

From a family dog to shops across the UK

The official Our Story page says the business began with the founder’s dog, Alfie, and joint pain that was hard to treat with tablets and powders. An official WellPaws blog post from 24 February 2026 calls Neil Yadolahi the brand’s CEO, and says he launched WellPaws in 2025 with a mission inspired by his own dog Alfie. Trade coverage dates the consumer site launch more specifically to 25 April 2025. Yadolahi is a former professional footballer who signed for Burnley as a teenager; Good Company, writing on 19 October 2026, is careful not to inflate that into a long Premier League career.

That same official blog announced a UK wholesale partnership with Vital Pet Group, rolling the syrups and chewables out to independent pet shops, veterinary practices and pet superstores. Trade coverage later reported a national grocery listing at Tesco Ireland, with the full eight-product range in 150 stores from August 2026, and four chewables in more than 40 Dunnes Stores. Those store counts come from Pet Gazette and Retail Times, not from the official blog.

What do you actually get?

The range is made for cats as well as dogs, with separate official serving amounts for each, and covers calming care, bone and joint support, skin and coat or itch and allergy care, and gut or immune support, in both formats:

• Syrups (300 ml): £29.99 one-off, or £15 then £20.99 on Subscribe and Save
• Chewables (60): £25.99 one-off, or £13 then £18.19 on Subscribe and Save

Source: WellPaws official product pages, checked on 10 November 2026. The 70% subscription figure is the company’s own, for its direct-to-consumer customers, and was reported by Good Company on 19 October 2026.

The brand’s pitch is format as much as formula: a syrup you drizzle over food, aimed at pets that spit out tablets. The products are sold as complementary feeds, and the pack and website make a series of wellness claims. Those are the brand’s claims, not results we have tested, and they are not a substitute for advice from your vet.

Our take

The 70% rate among direct-to-consumer customers, if it holds, is the number that matters. A supplement brand only gets there if people keep reordering, and the official plan is flexible: you can pause, edit or cancel at any time, and subscribers are promised a heads-up before each delivery. The intro price is genuinely sharp (£15 and £13 look like the figures older write-ups treated as one-off prices). The catch is simple: after two deliveries, you move to 30% off the full price, so a syrup becomes £20.99 and a chewable £18.19 unless you cancel.

The Vital Pet Group deal is the UK retail foothold, and the Tesco Ireland listing, if the trade figures are right, is a separate grocery milestone. If you already feed a complete subscription diet, a WellPaws syrup is an add-on, not a replacement for that food. For many owners, the honest next step is to ask a vet whether a supplement is needed at all.

Price and subscription: the essentials

• One-off price on 10 November 2026: £29.99 for 300 ml syrups, £25.99 for 60 chewables, for cats as well as dogs
• Subscribe and Save: 50% off the first two deliveries (£15 / £13), then 30% off (£20.99 / £18.19)
• Frequency options: every 15, 20, 30, 60 or 120 days
• Delivery: subscribers get free Royal Mail Tracked 48; non-subscribers pay £3.99, or get free UK delivery on orders over £50
• Flexibility: pause, edit or cancel at any time, according to the official FAQs
• Returns: the official Delivery & Returns page allows 30 days for unopened, as-new products; separately, the official Money-Back Guarantee page offers a 90-day refund, including on opened or used products
• The company reports that 70% of its direct-to-consumer customers subscribe

Shop WellPaws Calming Care syrup on the official site, or browse more pet subscription boxes.