Pickles, the scene-stealing toy dog in the John Lewis Christmas advert, is a £12.99 Fisher-Price pull-along, and John Lewis has already run out of it online. On 9 November 2026, six days after the advert starring Dame Kristin Scott Thomas went live, the official product page still showed the £12.99 price but read “Currently out of stock online”, with an “Email me when available” button. The toy was still listed on Amazon at the same price.
John Lewis has not said how many it had in stock or when more will arrive. Its page labels the toy “As seen in our ad”, and the retailer names it first among the hero products in its announcement of the film.
The toy behind the talking dog
“Gloria and Pickles” is the 20th John Lewis Christmas advert. Dame Kristin Scott Thomas plays Gloria, who brings her old toys down from the attic to entertain her grandchildren. They are quickly distracted. Then her childhood dog springs to life, with the voice of Paul Whitehouse, and tells her: “You can do better than cash.”
In its announcement, John Lewis names the character as “a vintage Little Snoopy Pull-Along Toy”. So the star of a three-minute Christmas film, with a Sam Fender soundtrack, is a nursery classic that John Lewis dates back to 1968.
Here is the full advert, from John Lewis’s official YouTube channel:

The Pickles on screen is not the one in the shop
There is a catch for anyone hoping for the exact dog from the film. John Lewis says in its behind-the-scenes feature that set puppeteers operated “an original 1960s version of the Fisher-Price ‘Snoopy'”. The same feature calls him a “wooden co-star”.
The £12.99 toy is a current retro edition, and its specification is different: John Lewis lists it as 87% plastic and 13% metal, made in China. It measures about 12cm high by 15cm wide, weighs 310g and needs no batteries. Pull the cord and it wobbles, swings its ears and makes a “yip-yip” sound. It is sold for children from 12 months.

Where to buy Pickles, and at what price
Amazon listed the Basic Fun Fisher-Price Classics Little Snoopy at £12.99 on 9 November, marked “Best Seller in Pull-Along Toys”, with 700+ bought in the past month. Watch the delivery date: the free-delivery estimate we saw ran from 30 November to 6 January, so check it at checkout if the toy has to arrive for Christmas.
The rest of the advert is still on John Lewis’s shopping list, including the John Lewis Paisley Pure Silk Scarf worn by Gloria at £65, her Cashmere Lined Leather Gloves at £55 and the Small Disco Ball Decoration suggested for recreating the Gran Cave at £20. We checked those prices on the feature, not the stock of each item.
What we think
We like this one. At £12.99 it is an inexpensive way to own a piece of the advert, and a toy that parents and grandparents may remember from their own childhood fits the advert’s message about personal gifts.
We have not tested it. Our reservations are simple: it is not the vintage toy from the film, it is mostly plastic despite the wooden look of the on-screen dog, and John Lewis warns about its long cord. We have not checked stock in John Lewis shops or at other retailers. If it stays scarce, compare any reseller’s price with the £12.99 list price before paying more.
Price and availability: the essentials
- Product: Fisher-Price Pickles Pull Along Dog Toy, also sold as Fisher-Price Classics Little Snoopy.
- Price: £12.99 at John Lewis and on Amazon on 9 November 2026.
- John Lewis: “Currently out of stock online”, with an email alert for when it returns.
- Amazon: listed, with a free-delivery estimate of 30 November to 6 January when we checked.
- Age: from 12 months, according to John Lewis.
Frequently asked questions
Your questions about the Pickles toy
What toy is Pickles in the John Lewis advert?
Pickles is a Fisher-Price Little Snoopy pull-along dog. John Lewis used an original 1960s version in the film and sells a current retro edition.
How much is the Pickles toy?
It is £12.99 at John Lewis, where it was out of stock online on 9 November 2026. Amazon listed it at the same price.
Where can I buy the Pickles toy?
John Lewis offers an email alert for when it returns online. Amazon listed it on 9 November 2026, with a free-delivery estimate of 30 November to 6 January when we checked.
Is the Pickles toy made of wood?
The toy on sale is not all wood: John Lewis lists it as 87% plastic and 13% metal. The dog used in the film is an original 1960s version.
Who voices Pickles?
Paul Whitehouse voices Pickles. Dame Kristin Scott Thomas plays Gloria, and Sam Fender sings the soundtrack.
See the Pickles toy at John Lewis, or read about the John Lewis beauty advent calendar on All Subscription Boxes.


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