Mighty’s £16.50 starter pack pairs a refillable dispenser with Fresh English Mint toothpaste

Mighty, a refillable toothpaste brand that launched in January 2025, sells The Mighty Starter Pack on its official site, mightymouthcare.com, at £16.50 as a one-off. On subscription, the first delivery is £13.20, then £15.60 every three months. The pack is a refillable aluminium dispenser with Fresh English Mint toothpaste, in four colours: Mint, Sandstone, Blush Pink and Midnight Blue.

The Grocer, on 9 June 2026, reported that Mighty had reached 450 Boots stores, with the starter then priced at £15 and a refill at £6. Those high-street prices have moved on the official site today, but the model is the same: buy the dispenser once, then keep it in the bathroom and top it up with home-compostable refills.

How the Mighty starter pack and refills work

The official product page describes the starter as a refillable aluminium dispenser paired with toothpaste made with dentist-approved ingredients. It is SLS-free, uses 1,450ppm fluoride, and the refills are home-compostable. The toothpaste flavour on the official pack and refill is Fresh English Mint. A 30-day money-back promise is also on the official page.

The English Mint Refill Pack is sold separately. On 13 November 2026 the official refill page prices are:

• 3 refills: £19.50 as a one-off, or £15.60 on subscription (20% off)
• 6 refills: £37.00 as a one-off, or £29.60 on subscription (20% off)

A single refill is still listed at £6.50, but that one-off option is unavailable today. Subscription plans cover one person or a household, from a one-month plan through to six months, all at 20% off. Mighty’s FAQ says you can amend or cancel at any time, and that a subscription to three or six refills includes a free dispenser, which is another way in if you would rather not buy the £16.50 starter first.

The same FAQ says each refill lasts about four to six weeks if one person brushes twice a day. On the three-refill subscription price of £15.60, that is £5.20 a refill. Spread over five weeks, or 70 brushes, that works out at about 7p a brush. At the short end of the range, four weeks, it is closer to 9p; at six weeks, about 6p. That is our own arithmetic on Mighty’s published prices and lifespan, not a figure the brand prints itself.

Is a Mighty subscription worth considering?

The appeal is the lifetime dispenser and the compostable refill, rather than a new plastic tube every few weeks. The Grocer named founder Charlie Bowker when it covered the Boots rollout in June, and the official site now carries hundreds of customer reviews alongside the 30-day promise.

The running cost is straightforward once you have the dispenser. The starter pack is £16.50 as a one-off. On a starter-pack subscription, the first delivery is £13.20, then £15.60 every three months. Separately, a one-person English Mint refill subscription is three refills every three months at £15.60, and you can change the frequency if more than one person is using the same bathroom. Those later starter-pack deliveries, at £15.60 with a 5.45% discount, are a different plan from the 20% refill subscriptions, so it is worth checking which of those you are actually joining at checkout.

Mighty is still a small brand beside the usual toothpaste aisle. If you like the refill idea and are happy to order from the official site, the published prices make it a relatively cheap way to try a dispenser and a mint you can actually taste before you commit to a stack of refills.

Our take

£16.50 as a one-off for a refillable dispenser and a first paste, or £13.20 then £15.60 every three months on subscription, is a clear offer. About 7p a brush on a three-refill subscription is the running cost once you have the dispenser. The useful detail is that the starter price and the refill subscriptions are on the official site today, so you can add up the first three months before you buy. If the mint is not for you, the 30-day promise is the obvious safety net.

The catch is simply that this is a specialist site purchase, even if you have already seen Mighty on a Boots shelf. Check the live checkout, pick a colour you actually want on the sink, and only subscribe if you are happy to receive refills every few months and to cancel from your account if you are not.

Price and subscription: the essentials

• Mighty Starter Pack: £16.50 one-off, or £13.20 on the first subscription delivery and £15.60 every three months after that
• Colours: Mint, Sandstone, Blush Pink and Midnight Blue
• English Mint Refill Pack: 3 refills £19.50, or £15.60 on subscription; 6 refills £37.00, or £29.60 on subscription
• Official FAQ: each refill lasts about four to six weeks for one person brushing twice a day; cancel or amend at any time
• Prices checked: 13 November 2026 on mightymouthcare.com

See The Mighty Starter Pack on the official Mighty site or shop the English Mint Refill Pack.