Lidl’s first £10 beauty advent calendar includes a Cien LED Gua Sha and a £20 voucher

Lidl is launching its first Beauty Advent Calendar at £10, with a stated contents worth of £90 if the products were bought separately. That works out at about 42p an item across the 24 items Lidl has promised, including an early look at the new Cien LED Gua Sha. On 12 November 2026, the official page is up and counting down to the sale.

The calendar will go on sale online only from 10am on Thursday 19 November 2026 at lidlbeautyadventcalendar.co.uk, on a first-come, first-served basis. It will not be sold in Lidl stores. Press coverage of the launch says all proceeds will go to the NSPCC, and that one of the 24 doors hides a £20 voucher to spend on Lidl’s wider Cien beauty range.

A festive Lidl store in calendar form

Lidl describes this as “one of the biggest advent calendars ever seen” in the UK, with 24 items presented in a design inspired by a festive Lidl store. The official photograph shows a wide, house-like box dressed with wreaths, garlands and the Lidl logo, with several doors already open to show bottles, a jar and a fragrance inside. Lidl says the artwork includes mischievous elves, snowmen in the bakery, snowball fights and hidden Easter eggs.

If you already shop Lidl at Christmas, we have previously looked at Lidl’s other 2026 advent calendars, which start at 11p a door with Lidl Plus. This beauty calendar is a separate, online-only launch.

What is inside Lidl’s first beauty advent calendar?

Lidl has said the calendar holds 24 carefully curated items from its Cien and Deluxe beauty and self-care ranges, spanning skincare, fragrance, haircare and bodycare, plus calendar exclusives and an early look at the Cien LED Gua Sha before that gadget arrives in stores later in the festive season.

A published rundown of the launch, from 11 November 2026, lists:

• Cien LED Gua Sha
• Cien facial cleanser
• Cien Q10 intense anti-ageing serum
• Cien Q10 intense anti-ageing night cream
• Cien Q10 intense anti-ageing day cream
• Cien sheet mask
• Double-headed jade massage roller (calendar exclusive)
• Face wash headband (calendar exclusive)
• Suddenly High End fragrance
• Suddenly fragrance
• Deluxe hair and body perfume mist
• Deluxe Lavish body spray
• Deluxe Brazilian body cream
• Deluxe Brazilian body wash
• Deluxe D’Avignon hand cream
• Deluxe aromatic hand wash
• Deluxe Brazilian shampoo
• Deluxe Brazilian conditioner
• Deluxe black and white candle
• Makeup sponge BeautyEgg (calendar exclusive)
• Round blush brush (calendar exclusive)
• Wide angle eyelash curler (calendar exclusive)
• Dual head eyelash and brow brush (calendar exclusive)
• Folding hair brush with mirror (calendar exclusive)

The same coverage says a £20 Cien voucher is included behind one of the doors. We have not opened a calendar ourselves, and the official sale has not started, so treat this as the published launch list rather than a door-by-door check.

Who is it for?

At £10, this is a high-street countdown rather than a luxury beauty trunk, and the Cien LED Gua Sha is the clear talking point: it is a new Cien gadget, shown in Lidl’s official photograph at the front of the calendar, and it is not yet on the shelves. The rest of the list is Lidl’s own Cien and Deluxe lines, plus a handful of exclusive tools, so it will suit you if you already like those ranges, or if you want a cheap, full calendar whose proceeds are being directed to the NSPCC.

The maths is straightforward: you are paying £10 for a stated £90 of products, plus (according to that launch coverage) a £20 Cien voucher. That stated worth is Lidl’s figure for the products if bought separately, not a total we have added up ourselves. If you would rather spend a little more on a supermarket beauty calendar that is already on sale, we have also looked at Sainsbury’s Beauty advent calendar, which has a Nectar price of £40.

For more beauty countdowns, start with our beauty advent calendar round-up.

Price and availability: the essentials

• Price: £10, with a stated worth of £90
• Contents: 24 items from Lidl’s Cien and Deluxe ranges, including an early look at the Cien LED Gua Sha, plus a £20 Cien voucher according to coverage of the launch
• On sale: from 10am on Thursday 19 November 2026, online only at lidlbeautyadventcalendar.co.uk, first come, first served
• Not sold in Lidl stores
• Proceeds: all proceeds go to the NSPCC, according to coverage of the launch

The official Lidl Beauty Advent Calendar page is the place to be at 10am on 19 November 2026, or browse more beauty subscription boxes.