Craft Gin Club has moved into a broader spirits chapter. The brand now redirects to The Curious Drinker, with the company describing the change as a 2026 rebrand rather than a shutdown or a handover.
For readers who already know Craft Gin Club, the useful point is simple: this is still the same subscription club, but it is no longer only about gin. The Curious Drinker now covers gin, rum, tequila, whisky and more, alongside one-off cocktail boxes and gift options.
The same club, with a wider spirits range
The brand says the move came after more than a decade of focusing on craft gin. According to the official rebrand story, gin was the beginning of the idea, but members were asking what else the team could discover for them.
The new positioning is broader: The Curious Drinker presents itself as a guide to quality spirits, cocktail discovery and at-home drinks. That means the site now talks about gin, rum, tequila, whisky, cocktail boxes, gift memberships and ready-to-drink options rather than only a monthly gin box.
It still sits naturally in the world of gin subscriptions and spirits subscriptions, but the choice is now less narrow than the old name suggested.
Existing Craft Gin Club members do not need to do anything
The most important reassurance is for existing members. The Curious Drinker states that account details, login details and subscriptions remain as they were, and that craftginclub.co.uk now redirects to the new site.
That matters because a rebrand can easily look like a bigger operational change than it is. In this case, the brand says the team, producers and approach to sourcing drinks are staying in place. The visible changes are the name, the look and the wider spirits range.
What the current club offer looks like
The current joining flow asks readers to choose the type of drinker they are, starting with gin or rum. On the official club page, The Curious Drinker shows introductory offers such as a Gin Classic Box at £26 instead of £55 and a Rum Classic Box at £26 instead of £55, with the page also highlighting free delivery on those intro boxes.
The page describes future boxes at £47/month for some memberships, with options to skip, swap, change frequency or cancel online. It also shows monthly and every-two-month delivery choices, which is worth checking if you do not want a box arriving too often.
Because offers can change quickly, treat those prices as current page information rather than a permanent promise. Before joining, check the checkout page, delivery terms and renewal price attached to the specific box you pick.
Who this rebrand is good news for
The Curious Drinker should be more interesting if you like the discovery format of a subscription box but do not want every delivery to revolve around gin. It gives the brand room to include rum, tequila, whisky, cocktail ingredients and gifts without feeling off-brand.
It may be less neat if you only want a very traditional gin subscription. In that case, the old Craft Gin Club identity was easier to understand at a glance, and you should pay close attention to the spirit preference and delivery frequency before subscribing.
What to check before joining
- Whether you are choosing a gin, rum or other spirits route.
- The introductory price and the renewal price after the first box.
- Whether delivery is monthly or every two months.
- How to skip, swap, change frequency or cancel online.
- Whether a gift membership or one-off cocktail box would suit you better than a rolling subscription.
For current Craft Gin Club members, this looks mainly like a broader identity rather than a disruptive change. For new subscribers, The Curious Drinker is now best understood as a flexible spirits discovery club, not just a gin box with a new logo.
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