Beauty trends tend to be ephemeral, but the vegan beauty movement is only becoming more popular with each year. Today’s consumers are demanding natural, ethical, cruelty-free cosmetics that can be enjoyed without any guilt or moral compromises. Several prominent vegan makeup brands in the UK are making this possible.
We’ve included just a few of our favourites below. Most of these brands are UK-based, and all of them are regularly or semi-regularly featured in The Pip Box, a leading vegan skincare beauty box. Subscribing to The Pip Box is an excellent way to try these and other brands for yourself, and our customers are currently eligible for 50% off their first box. Just visit thepipbox.co.uk and use the coupon code ALLSUB1.
1. Lily Lolo
Founded in 2005, Lily Lolo Mineral Cosmetics is one of Britain’s premier natural cosmetics brands. Their products are sold at beauty retailers around the world, and they’re all made with natural, high-quality ingredients. First-time buyers are eligible for 15% off when subscribing to the Lily Lolo newsletter, and all orders over £30 qualify for free UK shipping.
Top Products: Their best seller is their signature SPF 15 mineral foundation (£1.50-£15.00). It’s made with finely milled mineral pigments and is oil-free and vegan-friendly. Choose from 20 different shades. Other top sellers include their natural lipstick (£9.50) and big lash mascara (£13.50).
Their Commitment: All Lily Lolo products are free from harsh chemicals, perfumes, parabens, and dyes. Their products are 100% cruelty-free and 90% vegan.
2. 3INA x Primark
Primark is a treasured UK institution, but did you know that they have a complete vegan cosmetics line? Created in collaboration with 3INA, these products are available online and in Primark stores throughout the UK, and they include professional-grade formulas without the cruelty.
Top Products: The 3-in-1 Foundation (£11.50) is a big hit with its primer, concealer, and foundation in one. The Sculpting Face Palette (£11.50) is an excellent contouring tool, and the fast-drying Cream Eyeshadow (£7.00) unleashes bold colour in seconds. Best of all, these products are available at extremely low prices.
Their Commitment: All 3INA x Primark products are 100% vegan and cruelty-free. Be sure also to check out Primark’s other vegan-friendly line, Primark P.S., which consists of moisturisers and other skincare products. Primark P.S. is 90% vegan.
3. Cougar Beauty
Cougar Beauty products are 100% manufactured in the UK, and their ever-changing line-up includes vegan-friendly cosmetics, fragrances, skincare essentials, and more. They produce high-end luxury products that provide a red-carpet look, but some of their makeup essentials can still be purchased for as low as £5.99.
Top Products: Their “Dare to Be…” collection (£39.95) is a hot seller. Choose between options like “Dare to Be Bronze,” “Dare to Be Bold,” and “Dare to Be Nude.” Each collection includes a blush or bronzer, a lipstick, a lip liner, a mascara, and an eyeshadow. Everything you need to look stunning is provided in one box.
Their Commitment: All Cougar Beauty products are 100% vegan and never tested on animals. In addition, all of their packaging is made with recycled materials. They even use locally sourced ingredients to reduce the need for transport and minimise their greenhouse gas emissions.
4. Honeypie Minerals
Honeypie produces high-performance mineral makeup that’s handmade in small batches. Founder Claudia is an England native who set out to produce natural, healthy alternatives to the harsh cosmetics that dominate the market. All Honeypie cosmetics are affordable, including their popular foundations, eyeshadows, blushers, bronzers, lipsticks, and eyeshadows.
Top Products: Their mineral foundations (£13.99) are the top sellers. They’ve been the recipients of multiple Green Parent Natural Beauty Awards, and they’re suitable for all skin types including sensitive and acne-prone. Other popular options include their correctors (£7.99) and their complete Honeypie Makeup Kit (£49.99).
Their Commitment: Honeypie notes that all of their premium, mineral-free makeups are “natural, vegan-friendly, and cruelty-free.” There are no animal-derived ingredients, parabens, preservatives, GMOs, or harsh chemicals. They only work with brands that share their commitment to animal-friendly products.
benecos is a German brand, but it has become one of the most wildly popular vegan makeup brands in the UK. The company’s mascaras, lip products, and other high-end natural cosmetics have received awards and accolades from numerous organisations including OekoTest, Natural Solutions, and Yoga Journal.
Top Products: Made with pure minerals and enriched with vitamin E, benecos Natural Matte Lipstick (£6.95) is a hot seller. It’s available in 12 shades like Pink Rose, Very Berry, and Watermelon. The all-natural benecos BB cream (£9.95) is another hot seller and a “Beauty With a Conscience” award winner. This 8-in-1 cream provides makeup and skincare in one; it colour-corrects while also soothing and rejuvenating the skin.
Their Commitment: Although their product line isn’t 100% vegan, they have several vegan options available, including their Flawless Face Matte Foundation (£8.95) and their Happy Nails nail polish (£4.95). All products are cruelty-, soy-, GMO-, and gluten-free.
6. Mine Tan
Mine Tan makes it easy to achieve the perfect bronze glow and complete your makeup look. These products can be applied to the skin as quickly and easily as your favourite foundation, and they’re all-natural. Even out your skin tone and achieve a radiant glow in just a few minutes. New customers can use the coupon code WELCOME20 at minetanbodyskin.com to receive 20% off their first order.
Top Products: The Rose Illuminating Facial Tan Mist (£12.99) applies easily with just a quick spray, and it helps you to achieve and maintain a lustrous glow without a tanning bed. It complements all skin tones and doesn’t give you that orange sheen that’s so common with artificial tanning products. It’s perfect for when you just want a gradual, subtle tan. If you want something a bit bolder, the Self Tan Mousse (£14.99) is another great product that works in as little as an hour.
Their Commitment: All Mine Tan products are 100% vegan and cruelty-free. They are made entirely from natural DHA and are free from oils, sulphates, and parabens. The company also uses recycled materials in its packaging.
7. MEMI Makeup
MEMI products are youth-inspired, long-lasting, and affordable. With shades like “Boss Bitch” and “Get It Together,” these trailblazers are here to bring attitude and boldness to the makeup world. And it doesn’t hurt that the owners are committed to the vegan, cruelty-free lifestyle. Browse mascaras, bronzers, lip glosses, eyeshadows, and much more, and find your perfect shade. All orders qualify for free UK shipping.
Top Products: Their long-lasting eyeshadows (£11.00) are the star of the show. Choose between Millennial (intense pigmentation), Creative Control (richly toned matte and shimmer shades), and Matte Muse (all matte), and experiment between a full palette of snarky shades like “Faded” and “Bad and Boujee.” The Tease Me matte lipstick (£6.00) is another top seller with its creamy, non-drying formula and full-bodied colour. If you’re really feeling adventurous, order the Mystery Box for £50.00 and discover what kinds of wonders await you.
Their Commitment: MEMI Makeup is a vegan and cruelty-free brand. They have even been recognised by PETA for their commitment to ethical, animal-friendly products and manufacturing.
Did we miss your favourite vegan makeup brands in the UK? If so, please let us know in the comments!