Williams F1 x Carl Friedrik: £880 Grove Weekender, 80 made

The Atlassian Williams F1 Team, the British Formula 1 team of London-born driver Alex Albon and Carlos Sainz, has co-designed a leather travel collection with the London luggage brand Carl Friedrik, and only 80 of each piece exist. The star item, the Grove Weekender, costs £880 and each one is individually numbered from 1 to 80. A matching backpack costs £688, a passport sleeve £127 and a luggage tag £58. All four pieces carry Frank Williams’ famous ‘Forward W’ logo and were still listed as in stock on Carl Friedrik’s UK website on 15 November 2026.

The collection, called Grove, was released in late October and is sold on carlfriedrik.com. Carl Friedrik describes the pieces as “racing-heritage travel goods, limited to just 80 pieces per style”.

A nod to Williams’ 1990s golden era

Williams is one of the most successful teams in Formula 1 history, with nine constructors’ titles. Five of them came in the 1990s, when Nigel Mansell (1992), Alain Prost (1993), Damon Hill (1996) and Jacques Villeneuve (1997) also won the drivers’ championship in Williams cars. Carl Friedrik says the Grove pieces are “built to mark motorsports’ 1990s golden era”.

The design follows that idea: a chestnut-and-white colour palette, white “racing livery striping” across the leather, and the ‘Forward W’ logo of team founder Sir Frank Williams, who died in 2021. The collection shares its name with Grove, the Oxfordshire village where the Williams team is based.

Today’s drivers are not part of the launch: neither Alex Albon nor Carlos Sainz appears on the product pages, and the collection is a team and brand collaboration.

The £688 Grove Backpack, also numbered 1 to 80, in chestnut leather with white racing stripes and the ‘Forward W’ logo. Image: Carl Friedrik

The four Grove pieces and their prices

Grove Weekender, £880: a 33-litre leather holdall, 53 x 30 x 21 cm and about 2 kg, in full-grain leather with a semi-aniline coating. Each one is individually numbered 1 to 80. It has several pockets, including a large exterior window pocket.
Grove Backpack, £688: a 15.5-litre everyday backpack in grained leather with smooth Italian vachetta leather details, a 16-inch laptop slot and a luggage holder to slide it onto a suitcase handle. Also individually numbered 1 to 80.
Grove Passport Sleeve, £127: a full-grain leather sleeve made from European hides, with an extra pocket for a boarding pass. Limited to 80 pieces.
Grove Luggage Tag, £58: a vachetta leather tag with a pocket for an address card. Limited to 80 pieces.

For comparison, Carl Friedrik’s own standard 24-litre Compact Weekender is listed at £419 on the same site, so the Williams edition costs more than twice as much, for a larger bag.

Where to buy it in the UK

The Grove collection is sold directly on Carl Friedrik’s website, which lists all four pieces as in stock with delivery “within one working day”, a lifetime warranty and 60-day returns. The pages do not say how many of the 80 pieces are left. Only one colourway is offered: chestnut and white.

What we think

We like that this is a genuinely limited object rather than another logo printed on a T-shirt: 80 numbered weekenders is a very small run for a team with millions of fans, and the chestnut leather with the white stripes looks more like a classic travel bag than fan merchandise. The ‘Forward W’ will mean a lot to anyone who grew up watching Mansell and Hill.

Our reservations: £880 is a lot of money for a weekender, more than double the brand’s regular model, and the passport sleeve and luggage tag are limited to 80 but not described as numbered. We have not handled the bags; our view is based on Carl Friedrik’s official product pages.

Williams x Carl Friedrik Grove collection: price and availability

Grove Weekender: £880, numbered 1 to 80
Grove Backpack: £688, numbered 1 to 80
Grove Passport Sleeve: £127, 80 pieces
Grove Luggage Tag: £58, 80 pieces
Colour: chestnut and white
Where: carlfriedrik.com
Stock: all four listed as in stock on 15 November 2026

Frequently asked questions

Your questions about the Williams x Carl Friedrik Grove collection

How much is the Williams F1 Grove Weekender?

The Grove Weekender costs £880 on Carl Friedrik’s UK website. The backpack is £688, the passport sleeve £127 and the luggage tag £58.

How many Grove pieces were made?

Carl Friedrik says each style is limited to 80 pieces. The weekender and the backpack are individually numbered from 1 to 80.

Is Alex Albon involved in the collection?

No. Alex Albon drives for the Williams team, but the collection is a collaboration between the team and Carl Friedrik, and the product pages do not mention him or Carlos Sainz.

What is the ‘Forward W’ logo?

It is the Williams logo associated with team founder Sir Frank Williams. Carl Friedrik calls it “Frank Williams’ famous ‘Forward W’ logo” and puts it on every piece of the collection.

Where can I buy it in the UK?

On carlfriedrik.com. All four pieces were listed as in stock on 15 November 2026, with delivery within one working day.

See the Grove Weekender on Carl Friedrik’s official website

Images: Carl Friedrik (Grove Weekender); Alex Albon at the Melbourne Walk, 2026 Australian Grand Prix, © Yu Chu Chin via Wikimedia Commons, CC BY-SA 4.0 (cropped).