London shirt specialist, Hawkins & Shepherd, has launched a subscription service for its growing UK customer base.
The premium label, offers three subscription packages – Enthusiast, Executive and Essential – allowing shoppers to receive various discounts depending on the package chosen.
Enthusiast, is designed for the business traveller, with a 12 month subscription allowing customers to pay £54 per shirt – a 40 per cent saving on average – receiving one shirt per month.
Executive, meanwhile, offers a shirt every two months, with an average saving of 30 per cent per shirt.
Finally, Essential is designed for those looking for premium menswear at a more manageable cost. Receiving a shirt every quarter enables the shopper to spread the cost over three months, which is the equivalent of a 20 per cent saving on each shirt.
Subscribers are able to specify favourite colours and collar types.